![]() ![]() The competition: People with unwanted items can donate them sell directly through sales platforms sell them through a physical consignment store or pawnshop or use an online resale site. The seller receives payment after the buyer accepts and approves of the item.A buyer purchases and picks up the item from the Sella worker, or pays for shipping.Buyers can search for items offered by Sella. The item is posted across five platforms including Craigslist, eBay and OfferUp.The seller approves the post before it goes live. A Sella worker photographs the item and creates a listing and price based on information from the seller and online research.All items are insured by Sella against theft or damage. Smaller items can be mailed from anywhere in the country. Sella users in the Portland area drop off an unwanted item at the location of a local seller or schedule a pick up.The process: The Sella model is based on a network of “microwarehouses” - essentially gig economy workers who create listings, store items for sale and conduct sales transactions. Here’s more on how Sella works, how it compares to other resale services and why Binkley thinks his approach can scale. The service is currently offered primarily in Portland, with the goal of expanding to additional cities. ![]() The gig economy has become a more developed sector the public is comfortable with interacting with gig workers the model doesn’t use centralized warehouses or receiving sites for processing and selling items and it’s ramping up during supply chain shortages that are reducing the availability of new goods. While many entrepreneurs and startups have tackled resale, Binkley thinks he has the right model at the right time. Larger items and those sold on eBay cost slightly more. Sella, a Portland, Ore.-based startup, wants to solve the challenge of resale, taking over the process for a flat rate of $5.99 per item, plus 20 cents a day until it sells. Depending on the fees involved, the whole deal might not pencil out. Other goods are worth selling, but that requires the time and hassle of creating listings, and can require scheduling and haggling with strangers. Goodwill is a go-to for offloading many items, but drop-off lines in Seattle can stretch blocks and some wares are too breakable for plopping into donation bins. The ugly heirloom figurine or outdated electronics item. Nearly all of us have lingering items we don’t want or need, and the recent holidays might have added a few goods to the pile. ![]() Outside of the area, people can mail in smaller items, or wait in the hope that Sella expands to their community. People in Portland who are looking to sell unwanted items can drop off goods at local sellers. ![]()
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