![]() ![]() ![]() "The market is very fragmented today, with iOS, Android, BlackBerry, Windows Phone… It's a fragmented industry, and we're trying to figure out what the best experience is for these devices," says Ko. Some rewards earned in the latter translated into the former, but otherwise they were separate cities: separate games. ![]() More recently, though, CityVille got a standalone mobile game called CityVille Hometown. Zynga has done both: the iOS version of FarmVille mirrors the version on Facebook, you play the same farm across both. Sometimes they want an experience that mimics what they're seeing on their PC, and sometimes they want something very customised for their mobile device." "We see more and more players accessing stuff from their mobile devices. "Mark believes that mobile really has the potential to live up to its expectations that we've all been talking about," he says. However, in interviews at the time, chief executive Mark Pincus told me that the lack of built-in viral mechanisms on iPhone - this was in the days before Facebook Connect - was an inhibiting factor for social games like Zynga's.Īccording to Ko, Pincus is now more optimistic. Zynga is no newcomer to mobile games: it released Zynga Poker early in the App Store's life in 2008. More and more of our players are not just accessing their favourite games from their PC, but from their mobile devices: they want the experience on their mobiles and tablets, and we want to deliver that." "We've always said we want Zynga to be the best content creators in the world, and we are platform agnostic. "We believe that mobile represents a new social gaming frontier," says Ko. ![]()
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